In 1976 Mr. Rabinder and Mrs. Usha Maheshwari quit their day jobs and started a small Jewelry business. When they went to go register the company in San Francisco they did not have a name. So they looked at each other and came up with S&S Brothers, named after their sons Sunil and Sushil. Over the years Robin and Usha moved from the showplace and settled into their current home “ The Jewelry Center” . Both husband and wife worked very hard, travelling overseas to the source of gemstones and jewelry manufacturing. Forging many strong relationships, they were able to build a thriving and successful business from nothing.
In 1992 Sunil joined straight out of college. Using his economics degree he was able to build upon a strong foundation. It is about this time that he and Sushil recognized that many consumers were starting to buy their jewelry and diamonds online! With a very small inventory of GIA and AGS certified diamonds they started selling diamonds online and after 2000 online sales drove S&S Brothers into one of the largest suppliers of wholesale fine GIA certified diamonds in the trade.