About Us


In 1976 Mr. Rabinder and Mrs. Usha Maheshwari quit their day jobs and started a small Jewelry business. When they went to go register the company in San Francisco they did not have a name. So they looked at each other and came up with S&S Brothers, named after their sons Sunil and Sushil. Over the years Robin and Usha moved from the showplace and settled into their current home “ The Jewelry Center” . Both husband and wife worked very hard, travelling overseas to the source of gemstones and jewelry manufacturing. Forging many strong relationships, they were able to build a thriving and successful business from nothing.

In 1992 Sunil joined straight out of college. Using his economics degree he was able to build upon a strong foundation. It is about this time that he and Sushil recognized that many consumers were starting to buy their jewelry and diamonds online! With a very small inventory of GIA and AGS certified diamonds they started selling diamonds online and after 2000 online sales drove S&S Brothers into one of the largest suppliers of wholesale fine GIA certified diamonds in the trade.

Today in our new home “ The Gift Center” at 888 Brannan street the tradition continues. We have over 1000 loose GIA certified diamonds in house! Only the finest diamonds make our inventory. We also manufacture fine jewelry and custom pieces for every budget. After 40 years of business we welcome you to experience what diamond and jewelry shopping was meant to be. Come see us soon!

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